As designer, motion graphics editor, and videographer for the Idaho Falls Spud Kings, I built the animated graphics package running live on the jumbotron at Mountain America Center, then carried that energy into the hype video and "Grilling the Spuds," a Q&A series interviewing players from around the world about their lives off the ice. Our goal wasn't cheesy "Idaho potato" content. It was a vibe that got locals and out-of-towners alike devoted to the team and tuned in all season, one that pulled over 130,000 fans through the doors and regularly sold out. Below is a look at the package in the arena, on screen, and behind the scenes.